The Rules That Make Our Advice Worth Reading

01Why Independence Is the Product

Every brand Mega Commercial Enterprises Limited operates enters a market where information is abundant and trustworthy judgement is scarce. That only works if our judgement can be trusted — so independence is not a value we advertise, it is the thing we are actually selling.

This policy sets out the rules every brand inherits. If we break them, we want you to be able to point at this page and say so.

02The Rules Every Brand Inherits

• We do not sell what we recommend. No brand of ours sells the clinic, the fund, the club, the course or the property it advises you about. Advice is the product.
• No commission steers a recommendation. Where we are paid at all, it is by the person receiving the advice, and never by the provider being recommended over another.
• Commercial relationships are disclosed on the page. Where affiliate links or paid placement exist, they are labelled plainly and near the recommendation — not buried in a footer.
• Weak evidence is described as weak. When the science is early, we say so. When something popular does not hold up, we say that too, however well known its advocates.
• We stay in our lane. We are researchers and coordinators, not doctors, lawyers, or licensed advisers, and every brand says so.
• Guides are free and ungated. Written to answer the question, not to trade the answer for an email address.
• We say when we cannot help. Turning away work we would do badly is cheaper than doing it badly.
• Kept current or taken down. Guidance we can no longer maintain accurately is updated or removed, not left to rot.

03How We Make Money

Being clear about this is the point. Across the group, revenue comes from:

Where affiliate income exists, it never determines what we recommend, and a paid placement is never presented as an editorial verdict.

04How Recommendations Are Made

• We start from your situation, not from a list of providers we already work with.
• We research the option, not the marketing. Claims are checked against evidence, and against what the provider actually delivers rather than what the brochure says.
• We shortlist, and explain the trade-offs — including where an option is wrong for you.
• You always deal directly with the provider and pay the real price. We do not mark up.
• A human signs off on every recommendation. AI helps with research; it does not decide.

05Corrections

We publish a lot, across fields that change quickly. Some of it will be wrong.

If you find an error, email [email protected] with the page and what is wrong. We will check it, correct it if you are right, and we will not quietly rewrite the page as though it never said the other thing. Where a correction is material, it is dated.

This applies equally if you are a provider who thinks we have described you unfairly. Tell us, with your evidence, and we will look again.